Thursday, April 13, 2006

Can you smell what the MALICK is cooking???!!!!

I just read this news article on Dark Horizons :

A Japanese cinema showing "The New World" will screen the Terrence Malick movie in 'Smellovision' to enhance the viewing experience reports Contact Music.

Seven smells will be emitted by machines placed under seats at the back of the theatre, depending on what kind of scene is playing during the Colin Farrell-led film at the time.

Love scenes will be accompanied by a floral scent, while a peppermint and rosemary smell will waft through the cinema during emotional sequences.

That's pretty hilarious!!! I'm not sure what to think of that actually. I know that there is a ride at California Adventure called "Flying over California" that utilizes that same technology, but I don't know if I'd want that same experience while watching a three hour movie.

To me that would just seem distracting.

I'm guessing that the theatre owner thought it would be a good match with this film, since the visuals are so spectacular. But I'm not sure that it will serve the film well.

I can picture the theatre now, they are watching a scene, a smell gets released, and then the whole theatre starts to notice, whispers turn into small chatter...... than giggles.....which eventually becomes a full on group laugh.

I'm wondering how they came up with the certain smells to attach to the film scenes. I don't know why they just didn't go all out and put out the aroma of Collin Farrell's cologne into the air during the love scenes.

What's with the floral scent? Why not appeal to our animal instincts and release the smell of perspiration and sex funk?

What's with peppermint and rosemary filling the air during an emotional scene?

I don't know about most people, but when I get emotional I don't smell peppermint and rosemary.

I'd actually be kind of scared if that happened.

The only time I smell peppermint and rosemary is when I'm brushing my teeth in the morning, and the only emotion I'm feeling is panic, cause I'm thinking I better hurry, or I'll be friggin late for work.

Anyways..... Bizarre story.

1 comment:

Myst3r1o said...